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Sunday, March 08, 2009

Cold Storage Kids Run Launch

The Cold Storage Kids Run kicked off yesterday at Novena Square. The company being a sponsor for the 2nd year running, I dutifully made my way there to witness the launch. Sad to said, the venue was very bad - despite its proximity to the MRT, the crowd was not as big as at United Square. In fact, there seemed to be more foreigners than local there.

Anyway, in the afternoon, there was a Kids Hunt where 2 celebrities, Alexandra Duric and Indra Sahdan Daud and their children joined the first 20 registered participants in a healthy food hunt in the Cold Storage supermarket. Me being the company's representative, got to meet up with these 2 nice gentlemen and their so cute children. The hunt was in wave of 5 and of course the first one to get everything in the hunt list wins but everybody goes home a winner cause they get to keep whatever they manage to grab in 5 minutes plus the winner got additional voucher from the company and Fila, the apparel sponsor.


The Cold Storage Kids Run road show
Excited Children hugging the mascot


The 2 celeb and their kids
Studying the quest very ardently!


A very excited participant
Hmm which one to take?

How about those inside?
Take the orange

Aiyoh why so little?
The judges tallying up the score

A bored participant waiting for the result
One of the happy winner with the Fila bag

Parents with kids aged 2 to 12 - this is the event to sign up for. More information here: Don't wait. Only got 4000 places!

PS: a little bird told me the goodie bag this year very solid - got Fila shirt plus plus plus....

More pictures here:


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